Privacy Policy

We at The Village Company, LLC (“TVC”) take your privacy concerns very seriously. The purpose of this policy is to inform you about the types of information we gather about you when you visit our Website, how we may use that information, and how we disclose it to third parties.

This policy specifically does not apply to information collected by email, telephone, mail, or other off-line methods. We hope this policy answers any questions you might have, and that you’ll return often to visit and shop with us.

By using this Website you consent to the use of your information as described in this policy.

What We Collect.
When you provide information or purchase a product from any TVC website, including without limitation,,,,, or any other TVC website or social media page (collectively the “Website”), we ask you to provide information required to fulfill your order or for the specific purpose promoted on the Website. We do not require you to create an account to place an order. You will need to provide such information as your name, email address, phone, payment method, shipping address, and billing address in order to process an order. Additionally, should you create an account with us, we’ll also require you to create a password.

What We Do With What We Collect.
As a Soft & Dri customer, your email address and phone number will never be rented or sold, except as indicated herein. Occasionally, we make special offers available to our customers — promotions, sales, events, discounts, etc. You may periodically receive e-mail notification from us regarding these special events and offers. If you do not want to receive e-mail notification from us concerning special promotions, savings, events or other important information, simply use the “unsubscribe” link found in the footer of the email.

We may share your identifying information with third parties with whom we have engaged to help us provide services requested by you. In the event of a sale, merger, corporate reorganization or similar transaction of some or all of our business, we may share your identifying information to the successor entity, and the successor entity may or may not use and protect identifying information in the same ways described in this policy. We may also share your identifying information if required to comply with a law, regulation, court order, or other legal process, or if we believe it is necessary or desirable to share such information with a government entity. We may share your identifying information to protect our rights or property or if the rights of any third party are jeopardized.

Should you have questions about how we use your information, feel free to send us a message by visiting the Contact Us section of this Website.

We also regularly aggregate our sales and market information based on our customers’ behavior on the Website. We use this information to be certain that we are offering the right products and information at the right time. We like to understand things such as what regions of the country buy more products, what products are the most popular, and generally how our business is doing. At no time is any personally identifiable information made available in these market aggregates.

We do employ cookies (a cookie is a piece of data that is sent to your browser from a web server, and stored on your hard drive) to allow your computer to use all the features on our Website, such as maintain products in your shopping cart as you explore various parts of our Website. Cookies also allow us to know if you have visited our site before or if you are a first time visitor. This provides us with important marketing information and lets us know how we are doing at both attracting new visitors and maintaining relationships with our existing customers. You are always free to decline our cookies if your browser permits, but some parts of the Website may not work properly for you if you do so, including our online ordering mechanism.

Secure Online Ordering.
If you place an order, we store only the information we require to fulfill your order, and then we dispose of your information. We and any companies who help us with hosting and security use a number of physical, electronic, and procedural safeguards to help protect your information. However, there is no such thing as perfect security. You agree that we are not responsible for the unlawful actions of third parties or the consequences of such actions.

Your personal and credit card information is encrypted during transmission, and maintained in a secure database that is not connected to the Internet. We often use third party payment processing vendors for processing product orders through the Website. The privacy of any information you submit to such a third party vendor is governed by that vendor’s privacy policy, and TVC is not responsible for the privacy of such information. Please refer to PayPal’s policy prior to submitting such information.

Links and Advertisers on This Site.
This Website may contain links to other websites, including to sites operated by business partners of TVC. We provide these links for your convenience, but we do not review, control, or monitor the privacy practices of other sites. We are not responsible for the performance of these sites or for your business dealings with them. Your use of other websites is subject to the terms and conditions of those sites, including the privacy policies of those sites. Please note that we may allow third party advertisers to place ads on our pages. Those ads may include cookies. Our advertisers’ use of cookies is subject to their own privacy policies, not this policy.

This site is intended for adults the age of majority and older. It’s not intended for or designed to attract people younger than age 18 and especially those under 13. We don’t permit registration by, nor do we collect personally identifiable information from, any person we actually know to be younger than 13.

Policy Updates.
This policy was last updated on October 8, 2014. We reserve the right to change this policy at any time, and will post any changes to this policy on this page or a similar page of this Website as soon as they go into effect. Please refer back to this policy on a regular basis.